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SEO on page and Keyword Identification
Certainly! **On-page SEO** (or **on-site SEO**) refers to anything you can do on a webpage itself to improve its rankings. It focuses on helping Google and searchers better understand and digest your content. Here are some key aspects of on-page SEO: 1. **Keyword Research**: Identifying relevant keywords that your target audience searches for online is crucial. These keywords help you create content that aligns with user intent and increases your chances of ranking well in search engines. 2. **Search Intent Alignment**: Understanding the reason behind a search (search intent) is essential. It tells you what users are looking for and what you need to deliver in your content. To align with search intent: - Look at top-ranking results on Google. - Identify the three Cs of search intent: - **Content type**: Is it a blog post, product page, video, etc.? - **Content format**: Common formats include how-to guides, list posts, reviews, etc. - **Content angle**: Unique selling points like "best," "cheapest," or "for beginners." - Cover your topic in full by addressing relevant subtopics. 3. **Keyword Placement**: - Traditionally, keywords were placed in specific locations within a page's HTML code: - **URL**: Primary keywords - **Title tag**: Primary + secondary keywords - **Meta description**: Primary + secondary + related/supporting keywords - **Page title**: Primary + secondary keywords - **Subheadings**: Secondary + question keywords - **Body copy**: Primary + secondary + related/supporting keywords - **Image alt text**: Primary + secondary + related/supporting keywords 4. **Content Quality and Relevance**: - Create high-quality content that covers relevant subtopics. - Analyze top-ranking pages to identify commonalities (headings, FAQs, depth of subject coverage) and incorporate those into your content. - Relevant content ranks for more keywords and attracts more traffic.
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VAIKTAS-SEO-21-Feb-2024-D2
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On-page SEO** (or **on-site SEO**) refers to anything you can do on a webpage itself to improve its rankings. It focuses on helping Google and searchers better understand and digest your content. Here are some key aspects of on-page SEO.

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